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Marketing Tips for Real Estate Agents

Real estate agents use diverse marketing plans to find their clients.

Real estate agents rely on a combination of word-of-mouth referrals and referrals gained from other marketing techniques. Keep in mind that a diversified marketing strategy is the best formula for successful sales. With various marketing techniques, you will be able to devote a specific amount of time each week to networking. Use most of your time for helping clients to complete their real estate transaction.

Community Publications

  • A traditional way to market your services involves publishing a business card in community publications. Contact local churches, schools and community organizations about their rates for advertising. They have regular newsletters and bulletins for their members. Target publications with members who live or work near your home base, such as in your section of a city or county. List your business card in publications with the highest number of readers for the business card fee. You can also sign up for listing your contact information on websites for these organizations. Sometimes web listings are free.

National Association of Realtors

  • Beef up your marketing campaign through membership in the National Association of REALTORS. With a REALTOR credential, you get access to marketing tools for new and established agents. For example, Realtor.org offers a startup kit for new professionals in its online library. You can also get a mentor inside the association to advise you on a personal marketing plan. REALTORS may use the trademarked designation in print and online media, which provides instant recognition among many consumers.

Social Networking

  • You can also use social networking as free online marketing. An article featured on the Chicago Association of REALTORS’ website cautions using social networking sites. Keep your own Facebook or other social networking account separate from your business account. Use each site’s privacy settings so no one can find your personal information without your knowledge. On a business profile, post helpful information for prospective clients, such as market trends and investment opportunities. When clients network with you online, they can exchange information using a site’s features. Diligently follow up on each customer contact in order to maximize the effects of social networking sites.

Doorhanging

  • For door-to-door campaigns, visit neighborhoods where you are likely to find clients. First, hire a printing company to produce door-hangers with your photo and contact information. You might choose a high-quality style with multi-color printing. You can quickly work your way through a neighborhood on foot or using a vehicle. Beware of dogs and no soliciting signs before approaching a home and hanging a door-hanger.